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Elevate Your Brand with Live2Lead Charlottesville 2025 

Thrive in ‘25 — and help others do the same.

Live2Lead returns to Charlottesville for its third year—bringing globally renowned leadership content to Central Virginia in a dynamic, one-day format. Hosted by Andrea Johnson of The Intentional Optimist, this energizing experience draws purpose-driven professionals from across industries—education, healthcare, finance, entrepreneurship, and more—for a day of clarity, growth, and transformation.

This isn’t just a leadership conference—it’s a catalyst. Attendees don’t just take notes—they take action. They’ll hear from world-class thought leaders, connect with a vibrant local network, and walk away ready to lead with renewed energy and purpose..

The Thrive Advantage

This year’s theme, Thrive in ’25, is about more than momentum. It’s about resilience, purpose, and bold transformation. When you sponsor Live2Lead, you’re not just promoting your brand—you’re aligning with a vision for what leadership should look like in our region: healthy, values-driven, and forward-focused.

Whether you sponsor one event or both, your brand becomes part of that story—championing growth, well-being, and courageous leadership across Central Virginia.

Why Sponsor This Year

Sponsorship is your opportunity to position your brand at the intersection of leadership, influence, and regional impact. You’ll be seen as a key player in developing strong teams, empowering people, and fueling meaningful progress in our business and civic communities.

Visibility & Access

Your brand will be featured prominently in all public-facing marketing and event materials from June 1 through February 28, including:

  • Website and email campaigns

  • Printed and digital materials for Thrive in '25, Live2Lead Charlottesville

  • Live event recognition and signage

  • Social media mentions from The Intentional Optimist brand

Note: Sponsorship applies to public Live2Lead events only. Private simulcasts hosted by companies or organizations are self-funded and not included in public sponsor visibility.

New this year: Sponsors can select and pay for their packages directly through our portal—no back-and-forth emails required.

Want to grow your reach across Central Virginia?
Consider becoming a Thrive Partner and gain top-tier visibility across all public Thrive in ’25 events—including Charlottesville, Lynchburg, and any additional locations added in the region.

The Leadership Event that grows with you.

Whether you're leading a large organization or mentoring a small team, Live2Lead: Thrive in ’25 equips you with practical insights to lead with clarity, confidence, and renewed commitment.

You’ll hear from world-class leadership experts whose time-tested teaching blends mindset, strategy, and personal growth. These sessions are crafted to help you accelerate your leadership abilities—whether you're attending a public event or hosting a private experience for your team.

Walk away with a clear action plan, fresh perspective, and the tools you need to thrive in the year ahead.

Unlock Exceptional Leadership Potential in Charlottesville 

Hosted by Andrea Johnson, The Intentional Optimist

Live2Lead: Thrive in ’25 isn’t just an event—it’s a movement of forward-thinking professionals committed to thriving in life and leadership. With more than 100 leaders expected to gather in Charlottesville, this is your opportunity to be part of something that equips and inspires the area’s most engaged minds.

When you sponsor Live2Lead Charlottesville, you’re doing more than placing a logo—you’re partnering with intentional, values-driven leaders to shape a stronger, more resilient business culture in our community.

Your sponsorship amplifies that mission—and becomes a visible investment in growth, courage, and legacy.

Why Sponsor Live2Lead: Thrive in ’25?

Meaningful Visibility
Showcase your brand to an engaged audience of entrepreneurs, executives, and rising leaders from across the Charlottesville area.

Strategic Connection
Network with decision-makers across industries—building relationships that create opportunities and ripple effects of influence.

Credible Alignment
Associate your brand with a globally respected leadership experience backed by Maxwell Leadership—and hosted by a trusted local voice.

Custom Benefits
From digital campaigns to on-site activation, your sponsorship is designed to deliver real value well beyond event day.

What You’ll Be Part Of

  • World-Class Leadership Content featuring global voices like John C. Maxwell and others
  • Inspiring Local Keynotes that turn ideas into action
  • Interactive Application & Community Building with Charlottesville’s most purpose-driven professionals
  • Practical Tools & Growth Strategies that attendees can implement right away
  • Impactful Give‑Back A portion of your sponsorship will be donated to our nonprofit partner, City of Promise, supporting youth and families in Charlottesville through educational equity and generational poverty initiatives.

Thrive Partner

$5,000

Premier, multi-event visibility + private leadership experience

  • 10 tickets (flexible across public events)
  • 10 LeaderPasses for on-demand replay
  • Logo + link on all event marketing, signage, and stage mention
  • 2.5-hour Leadership Roundtable + co-branding priority
Apply to Become a Thrive Partner

Vision Sponsor

$2,500

High-impact visibility + private team workshop experience

  • 8 tickets + reserved table with signage
  • 8 LeaderPasses for on-demand replay
  • Logo on all Charlottesville event materials + verbal recognition
  • 90-minute DISC or Core Values Workshop with Andrea
Sponsor at the Vision Level

Growth Sponsor

$1,000

Strategic visibility + post-event team connection

  • 4 tickets + reserved seating
  • 4 LeaderPasses for on-demand replay
  • Logo on website and printed signage
  • 30-minute follow-up Zoom session with Andrea
Sponsor at the Growth Level

Momentum Sponsor

$500

For growing businesses ready to step into visibility

  • 2 tickets
  • 2 LeaderPasses for on-demand replay
  • Logo on website + group thank-you from stage
  • Discount on a future leadership workshop
Sponsor at the Momentum Level

Spark Sponsor

$250

Entry-level access and name recognition

  • 1 ticket
  • 1 LeaderPass for on-demand replay
  • Name on event signage
  • Invitation to sponsor thank-you call
Sponsor at the Spark Level

Supporter Circle

$100

Community support with digital perks and gratitude

  • Name listed on website or signage under Supporter Circle
  • Digital resource bundle + thank-you Zoom call
  • 10% off a future workshop
Join the Supporter Circle

Invest Where Influence Begins.

Know your level?
You can select your sponsorship package and check out directly above.

Need to talk it through first?
No problem—fill out the form below and I’ll personally follow up to answer questions and explore what’s best for you.

Fill out the form below, and I'll contact you to set you up!